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Sanchia Aronberg

Do You Suffer From Shiny Object Syndrome?

By Sanchia Aronberg
Friday, March 6, 2020

The shiny object syndrome – what is it and how to start saying no!

It is when someone sees something, perhaps a new business idea, a new goal, a monthly event, a collaboration and without much consideration they are booked in, paying for something or working with another business.

This summary from entrepreneur.com sums it up perfectly:

“At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. ... It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects”.

Can you relate?  

Do you know what your shiny things are? Can you reflect on times when you have spent money, used energy or worked with someone that you shouldn’t have? Having this awareness is hugely beneficial because you can then make better choices when a big shiny thing comes your way.

Once you know what the shiny thing is question whether or not you really need it. if you are a supportive and nurturing person it can be more difficult because you don’t want to say no and let the person/s down or make them feel upset.

Before you say yes, ask yourself a couple of important questions:

  • Do I really want to do it?
  • Do I have the time to commit to the task/project?
  • How will it benefit me in the future?
  • Am I the right person to do this task/project or am I being asked because I usually don’t say no?

Some useful tasks for focusing and helping with these shiny distractions include:

  • Take the time to plan
  • Dedicate time to focus (use the pomodoro technique here)
  • Focus on the right things and invest your time correctly and more business will come your way.
  • Take time to reflect

What do you do to refocus and not get distracted?

Do you need to review your day to day activities to see if there are any shiny objects taking your time and energy? Maybe you need a business health-check? My new power hour may be exactly what you need to refocus for the second quarter of the year.

I am based in Bishops Stortford in East Hertfordshire and my office is easily accessible for clients in London, Hertfordshire and Essex. I also offer phone, online video calls such as Skype, WhatsApp or Zoom as well as good old-fashioned phone calls for clients in other locations.

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